Episode 7 – 6 Questions to Creating a Social Media Strategy [Part 2]

We outline our leading questions that we always ask our clients, the same questions you should ask yourself when thinking about any campaigns, efforts, and initiatives involving Social Media. Just like in Episode 1, we’re harping on “Strategy” but this time going a bit deeper. Ultimately it requires more than just ‘activity’ or what most …

Episode 7 – 6 Questions to Creating a Social Media Strategy [Part 2] Read More »

Episode 7 – 6 Questions to Creating a Social Media Strategy [Part 1]

We outline our leading questions that we always ask our clients, the same questions you should ask yourself when thinking about any campaigns, efforts, and initiatives involving Social Media. Just like in Episode 1, we’re harping on “Strategy” but this time going a bit deeper. Ultimately it requires more than just ‘activity’ or what most …

Episode 7 – 6 Questions to Creating a Social Media Strategy [Part 1] Read More »

Episode 6 – Context Matters and Your Audience Cares

All audiences are not equal. The followers you have on Twitter, the ‘Fans’ on Facebook, your YouTube Subscribers…they must be treated separately.  The engagement on Twitter and the voice is entirely different than that on Facebook. In fact, someone who engages on Twitter will do so differently than on youTube…and the expectation of content is …

Episode 6 – Context Matters and Your Audience Cares Read More »

Episode 5 – Stop Thinking it’s Luck that Makes People Successful

People chalk up luck as a major component to success and results. Think about a poker player who wins over and over again, do you really believe they just HAPPEN to get the best cards more often than others? Skill, timing, and decisions are the driving force behind milestones, winning, obtaining levels of success, and …

Episode 5 – Stop Thinking it’s Luck that Makes People Successful Read More »